The Week That Was in Social Media: April 20 2013
This past week has been an eventful one to say the least. Although our main office is in downtown Toronto, the events coming out of Boston hit close to home. A number of people on our team knew runners...
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Social Media, B2B and Lead Generation
Last week I had the opportunity to speak to a digital experience agency in Toronto. They specialize in serving the financial industry. The main reason I was invited was that their biggest challenge is...
View ArticleThe Week That Was in Social Media: April 27 2013
Earlier today we sent out our weekly newsletter: The Week That Was in Social Media. There was quite a bit of news this past week. Some of the stories that caught our attention (which you can also read...
View ArticleThe Canadian Way: A new focus on customer experience
We released our Retail Currents report earlier this month. Soon thereafter we had the opportunity to check out Canadian Tire’s new digital customer experience: The Canadian Way. The Canadian Way The...
View ArticleThe Week That Was in Social Media: May 11 2013
Earlier this morning we sent out our weekly newsletter: The Week That Was in Social Media. There was quite a bit of news this past week. Some of the stories that caught our attention (which you can...
View ArticleRoyal Ontario Museum and Social Media
Ryan Dodge is the Royal Ontario Museum’s (ROM) Social Media Coordinator and previously worked in the Library & Archives at the ROM as a Library Technician. Between 2006 and 2009 Ryan was part of...
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Jello wants to make your life fun with #FML
Word has been spreading on social media channels about Jello’s #FML campaign. No. Not “F@#$ My Life” but “Fun My Life.” At first glace this is a campaign waiting to bomb in the face of Jello. Many...
View ArticleThe Week That Was in Social Media – #FML Edition
Earlier this morning we sent out our weekly newsletter: The Week That Was in Social Media. There was quite a bit of news this past week. Some of the stories that caught our attention (which you can...
View ArticleInfluence Marketing with Danny Brown
In Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, globally respected marketers Danny Brown and Sam Fiorella bring empirical evidence, case studies...
View ArticleIndustry Challenges – Banking and Social Media
Social media has proven itself a powerful driver of both sales and customer loyalty and is deeply entrenched in the marketing and customer services efforts of companies across a variety of industries....
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